Sperity Real Estate Ventures

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What Your Real Estate Website Needs to Be More Effective in Gaining Customers

These days, businesses simply can’t survive without a website. The internet is the first place a customer looks when they are looking to work with a business. With every business building a webpage, it can be hard to stand out. In order to get attention, you need to focus on your niche. If you run a real estate company, there are a few industry specific aspects of your website that deserve special attention. The following advice will help you focus your efforts so that customers are impressed when they view your page.

Add Quality Videos and Photos

There is absolutely no excuse for a pixelated image on your website. Pixelated photos and videos don’t allow customers to see the quality of the property. Instead, they get the impression that you don’t take pride in your work. On the other hand, HD photos and video show that you do high quality work. Video courses are a powerful type of lead magnet to include on your website. Quality video with nice music can help a customer build an emotional connection to the properties on display. It can be expensive to hire a quality photographer, but the returns are worth it.

Virtual Tours

The last thing you want to do to a customer is drag them through tours of properties that don’t catch their interest. This tires the customer, destroys their enthusiasm, and strains your relationship. You can avoid this with a virtual tour. With the emergence of 360-degree cameras, many real estate companies are starting to put together virtual tours of the properties that they sell and lease. This allows customers to get a better idea of what properties they want to visit in person. If a customer sees that you offer virtual tours, they will be much more interested in working with you, than a company that only shows pictures.

Engaging Content

In order to increase customer traffic to your website, you need to appear more in online searches. One of the best ways to do that is through content creation like a blog. Having a regularly updated blog will move you up in search engine algorithms. Having quality blog posts will create a good impression with your customers. It is a great way for you to show them your industry knowledge.

Working in real estate is a rewarding business. You are helping people find their dream space. You want to make sure that your hard work is paying off. By updating your website and following the above advice, you will see an increase in customers that trust in your ability to get the job done.

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3 Commercial Real Estate Red Flags You Should Keep an Eye Out For

When a person decides to purchase or lease a new commercial property, it can be one of the most expensive investments they will make for their business. This is why it is so important to make sure that you are getting what you pay for. Unfortunately, one of the pitfalls of being a new buyer is not being able to see some of the most common red flags. The following list includes three commercial real estate red flags you should always keep an eye out for.

Problematic Areas

Most of the time, red flags within a commercial property will be in the details. These problematic areas can seem okay at a glance but can actually be at the brink of disrepair. An issue that will come up a lot is amateur repairs or additions to the property. Some businesses do not want to pay thousands of dollars in repairs and thus will attempt to cheaply repair certain areas. Although some jobs might be satisfactory, you should always ask for work permits and city inspection documents to have concrete evidence that everything is up and running correctly.

Major Damage

Although you should focus on the details, there are major areas that cannot be ignored. One of the most important ones of these includes the roof. Roof damage can do considerable damage to your business if you are planning to store products within your commercial property. An additional red flag you might run into is the seller attempting to fix the roof in order to close the deal. While roof repair can help, it can’t fix everything. Once water penetrates the building, a broken roof might be the least of your problems. Water can run down walls and destroy pipes and create dangerous mold.

Maintenance Agreement

Before you sign on the dotted line, you should always make sure to ask about who is liable for regular maintenance. If the contract places you as the responsible party to repair issues within areas such as the HVAC systems or plumbing, you might want to renegotiate your contract. This attempt to place this workload and cost on you can be seen as a red flag.

Purchasing a commercial real estate property can be quite an expensive endeavor, and thus it’s important to protect your investment. Apply the information above to help you look out for common red flags.

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What Can I Do to Increase My Pool of Prospective Tenants?

 

Owning rental properties can be a great source of income for many people. However, it can be challenging to attract quality tenants. If you follow a few useful tips, you can increase the number of people who apply to rent from you. Here are some things you should do to make sure you attract the cream of the crop when it comes to tenants.

Regular Maintenance

Keeping up with various maintenance tasks around the properties can provide a few key benefits you might use to attract more tenants. For one, it will help you make sure you don’t get overwhelmed by time-consuming or costly repairs that turn into a big job. Staying on top of things can give you more time to improve your reputation as a landlord and find additional renters. Scheduling regular maintenance in occupied properties shows the current tenants that you care about the state of their home and their well-being. You might be able to do much of this yourself. However, you should call in some experts to avoid overspending or wasting time on things that are hard to fix.

Build Your Reputation

A solid reputation can work wonders in most industries, and this is something that is true for landlords as well. In a way, your main job as a landlord is to provide not only four walls and a roof for tenants. You also need to give them some peace of mind and the certainty that you are there to help them with some of the major issues that might crop up in or around the property. People don’t just look for information about the state of the home or apartment they are hoping to rent from you. Consider that 84% of people trust online reviews as much as personal recommendations when deciding who they want for a landlord. Building a good reputation leads to positive word of mouth from people in the area. This kind of reputation management is something that can increase the number of tenants you get to the house.

Handle Security Deposits

Handling security deposits is part of the job of being a landlord. Since returning them is one of the last things you might do for a tenant, establishing a proper way of handling them can improve overall satisfaction among your tenants and lead to more rentals based on their recommendations. It’s important to avoid typical mistakes when it comes to handling these financial matters.

Getting more tenants in properties you own means more responsibility, but it also means more revenue in your pocket. If you’re able to keep both empty and occupied properties free of any maintenance woes and present yourself as a landlord to be trusted, you can become the ideal choice for new renters looking for a place to call home.

If you’re looking for a new property to rent out, see what properties we have for sale here!

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