February 11, 2008 by Nathan Hughes

How about a “Brand Richmond”?

It’s common knowledge that the United States’ image has been tarnished over the past several years. There have always been jokes about the "rude Americans", but we are getting bashed from all sides lately.

This tarnished image of America means more than getting dirty looks when we travel overseas, it is affecting American companies that operate overseas as well.

VCU is hosting a public forum to discuss how to better America’s image internationally. The 14th Annual International Business Forum will be held Tuesday, February 26th, from 3:00pm-5:30pm at the VCU Student Commons Ballrooms. The Keynote Speaker will be Mr. Keith Reinhard (Chairman
Emeritus, DDB Worldwide), whose organization, Business for Diplomatic Action, is at the forefront of the rebuilding movement. (source: RTD article from 2/9/08, "VCU hosting ‘Brand America’ forum")

It sounds like a great idea and a very informative forum. I would like to see a similar forum assembled to address "Brand Richmond". It would be a pivotal time for it, considering the Downtown Master Plan sessions and the Crupi Report.

“Instead of finding a big ticket location, Sperity listened to my needs and found what I was looking for. I was never waiting on them for anything. They handled both parts of the transaction, which was incredible.”

– Doug Mays, TSI Promotionals

“As a Muslim business, I really liked that he has a lot of ties in the religious community. He’s very involved with helping churches and community based programs find buildings.”

– Ashley M., Boastful Beauty

“I have looked at many businesses over the last few years and I want you to know that I appreciate your promptness, and especially appreciate the time you put into the package/presentation of your client’s business. Very professional and well organized!”

-Francis C.

“[We have] the utmost respect for what they do. They always made us feel like they knew our priorities. They were very clear about getting down to the nuts and bolts of what our needs were.”

– J. Medaries, Spacebomb

Sperity is a coined term, a combination of Inspire, Prosperity, and Integrity. We strive to bring all of those aspects to every interaction that we have, whether it is with a client, a customer, a competitor, or with anyone else.

We are a commercial real estate and business brokerage firm that works under a different model than anything else we've seen in the field. With the emphasis on treating our employees as a team, we incentivize excellent customer service and making sure that the whole company is working on every deal that we take on.