The new eatery at 823 W. Broad St. was designed for folks who breakfast all day, or at least between 8 a.m. and 9 p.m. To accompany its 37 cold cereal choices (plus oatmeal, come winter), Out of the Box offers six kinds of milk, eight kinds of fruit and three candy toppings.
Plus juices, coffees, teas, energy drinks, muffins and yogurt parfaits.
It’s a simple concept not unlike building your own burrito or salad. Belly up to the corrugated aluminum bar, name your poison and shuck out $1.99 to $3.99 for a 16- to 32-ounce snap-crackle-and-popalicious bowl of sugary goodness.
"Out of the Box Cereal Co." is a very interesting concept, apparently borrowed from a franchise that is popular in other metro areas. I heard about this last year, when the news of the impending opening was floating around.
I have to say that I’m skeptical, but interested to see how it does. (And interested to try it out!)
Apparently, there is a fad of restaurants opening with a single-item men, i.e., "I heard of a store with nothing but french fries with 20 different sauces!". hmmm…